LNER_Tony's Chocolonely_McCanns_FMCG_Sampling_1M Members_York, UK_Nov 202413

Home > LNER – 1 Million Members

Celebrating 1 million members of LNER’s Perks Program

To celebrate the milestone of reaching 1 million Perks members, LNER launched a station-based brand activation to thank loyal customers and welcome new ones.

The Results

Total chocolate bars distributed

5,000

Total number of consumer engagements

5,690

Event success score

4.25/5

What We Did

LNER partnered with us to deliver an engaging on-the-ground campaign in high-footfall areas of Newcastle and York stations. Our Brand Ambassadors stood alongside an eye-catching backdrop and branded carts we produced, connecting with passersby, handing out chocolate bars, and encouraging participation in the fun. They also promoted LNER Perks sign-ups directly, using iPads and QR codes to make joining quick and easy.

LNER_Tony's Chocolonely_McCanns_FMCG_Sampling_1M Members_York, UK_Nov 202421

LNER_Tony's Chocolonely_McCanns_FMCG_Sampling_1M Members_York, UK_Nov 202412

How We Did It

To add excitement, a handful of “golden tickets” were hidden inside select bars, giving 8 lucky winners and a guest the chance to enjoy First Class or Standard Class tickets along the LNER route. Our Brand Ambassadors created a lively, welcoming atmosphere, engaging with both existing members and new customers to deliver a memorable brand experience.