Sport

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Fuller’s London Pride – Premiership Rugby Final 2024

Enhancing Fan Engagement at the Rugby Premiership Final for Fuller’s London Pride

Elevate Global provided a strong team of Brand Ambassadors to elevate event engagement at Twickenham Stadium

What We Did

At the Rugby Premiership Final, Fuller’s London Pride hosted an event in two main areas: the West Fan Village for general ticket holders and The Clubhouse for 450 invited guests. Elevate provided a team of 13 skilled brand ambassadors to ensure a seamless and memorable experience for all rugby fans.

How We Did It

In the West Fan Village, our brand ambassadors managed a games area with inflatable rugby posts and a branded double-decker bus serving drinks, offering plenty of photo opportunities. At the Clubhouse, our Brand Ambassadors performed various hosting roles; they guided guests, managed check-ins, distributed branded merchandise, and served drinks, ensuring the area remained organised and welcoming. Entertainment at the Clubhouse included talks by rugby legends hosted comedian Tom Houghton.

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