Supporting L’Oreal’s Infallible Matte Lipstick launch at festive pop-up in central London
Our event staff played a significant part in L’oreal’s new Infallible Matte lipstick launch and created a memorable brand experience for those who attended
What We Do
During the festive season, L’oreal set up an eye-catching pop-up activation outside Tottenham Court Road, London, to celebrate the launch of their new Infallible Matte Resistance Lipstick. The immersive pop-up had visual screens to make the surroundings look like you were in Paris, attracting many consumers to come by for a photo op.
How We Do It
Elevate Global provided a strong team of staff for the striking activation which consisted of 1 Event Manager, 1 Assistant Manager, and 13 Brand Ambassadors to promote and give out the new lipstic. As well as this, they encouraged the public to get involved with the photo opportunity – a red car with a liquid lipstick brush on top of it – and to tag the brand online as part of a giveaway.
