Bringing Marc Jacobs’ new scent to life during Taylor Swift Era’s Tour
Elevate Global’s staff played an essential role in Marc Jacobs’ Daisy Wild experiential sampling campaign
What We Did
Elevate Global partnered with Energy to provide a team of event staff for Marc Jacobs’ experiential sampling campaign. At the heart of the activation was a giant 3.5m tall replica of the Daisy Wild fragrance bottle, set atop a real grass meadow. The timing and location were key; with the event taking place at Olympic Way in Wembley ahead of an Era’s Tour Taylor Swift concert.
How We Did It
Our team of 8 Brand Ambassadors, dressed in Marc Jacobs branded uniforms, handed out thousands of perfume samples across 5 live dates. The bustling crowd of Swifties provided the perfect audience for this high-impact campaign, showcasing the power of brand activation and human interaction in a live event setting.
