In the lead-up to Silverstone, Elevate partnered with Velocity to provide a team of Brand Ambassadors for McLaren Live, a two day fan experience in Trafalgar Square. As specialists in F1 staffing, were were proud to support McLaren at one of the sport’s most high-profile pre-race activations. Our team fulfilled a range of roles across the event, including wayfinding, crowd management, and running interactive elements such as driving simulators, Batak and Scalextric games. They also managed trophy photo opportunities, supported McLaren staff, and helped ensure the event ran smoothly from start to finish.
