Providing the Perfect Staff for McVitie’s Christmas TV Ad Launch
How our specialist staff selection drove success for McVitie’s engaging festive campaign
What We Did
Running a campaign around Christmas time means people are extra responsive to emotional appeals. And that’s exactly what McVitie’s did when they launched their Christmas TV commercial event. Elevate, with their amazing Brand Ambassadors, were a perfect match for the campaign.
How We Did It
To build the perfect team, we sought experienced staff who could host VIP clients and were animal lovers. Elevate conducted a casting day, including role play and personality testing, to ensure the right fit. The client made the final selection from video profiles of the entire team for this people-centric campaign.
