Festival

Technology

  • France

Meta at Cannes Lions 2025

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Meta at Cannes Lions 2025: Delivering an Immersive Brand Presence

Supporting two high-profile spaces with experienced teams, seamlessly and at scale.

The Results

Total Staff

50

Total Shifts

315

Total Activation Days

5

What We Did

For the fourth consecutive year, Elevate supported Meta at Cannes Lions, partnering with Jack Morton (IPG) to deliver experienced brand teams across two key activation environments – a hotel takeover and a beach space. Both locations played a central role in hosting guests, showcasing Meta’s platforms, and creating opportunities for meaningful engagement throughout the festival.

Across five days, our teams helped translate Meta’s brand into a live experience, ensuring every touchpoint felt welcoming, informed, and aligned with the energy of Cannes Lions.

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How We Did It

We deployed two event managers, three team leaders, and 45 brand ambassadors, with several team members selected for their prior Cannes experience to provide continuity and confidence in delivery. Teams were carefully coordinated across both locations to welcome guests, guide audiences through the spaces, manage the flow of activity, support gifting moments, and assist with content capture, including activation areas such as the skate park.

Despite high temperatures and a demanding schedule, all 315 shifts were delivered smoothly, maintaining consistent brand representation and a high standard of engagement throughout the week.

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