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Home > MINI – UK Retailer Tour

Leading the MINI UK Retailer Tour

We provided specialist staff selection to launch MINI’s latest range of cars across the UK during their retailer tour.

What We Did

To launch their new vehicle range of MINI Coopers and MINI Countrymans – MINI arranged a UK Retailer Launch Tour. This consisted of 2 bespoke branded pods carrying a MINI Cooper and MINI Countryman respectively, which were transported to MINI Retailers across the countries for 2 days of activation (1 day for each car).

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How We Did It

For each pod, we provided 2 product-trained operational staff members and one of our Brand Ambassadors to showcase the new models and explain their features. The tour lasted 7 weeks in total and covered locations from Ballymena in Northern Ireland to Milton Keynes in England.