Automotive

MINI X PE With Joe Wicks

We have been staffing projects for BMW since May 2022, having won the contract in April.

Our team of high-octane MINI brand ambassadors supported on the MINI sponsored PE with Joe Wickes tour – bringing large scale outdoor workouts to 7 locations across the UK in 7 days.

Results

7

Locations welcomed the event across the UK.

10

Event staff provided from our pool of BMW trained brand ambassadors.

7000+

Interactions with consumers, all tracked through Elevate Impact.

What We Did

Our team was a perfect blend of experience and enthusiasm. They embodied the spirit of big love and delivered the campaign with both a superb level of enthusaism and professionalism, gathering amazing feedback from both clients and the public alike (as well as Joe Wickes himself!). Ensuring the logistics were all considered, the team chemistry was right, and the requirements were clear, the team delivered beyond our highest expectation.

How We Did It

We had to carefully select a tight knit team to travel, work, literally work out, and bring MINI’s ethos of ‘Big Love’ – driving a sense of cpmmunity – to life on this high energy and highly intense campaign. With approximately 1,000 guests at each event, our team had to keep energy high, both during the work out but also after at the meet and greet.

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