Home > MINI – The Big PE Tour With Joe Wicks

We've been staffing projects for BMW since May 2022

Our energetic MINI Brand Ambassadors supported the MINI-sponsored PE with Joe Wicks tour, bringing outdoor workouts to 7 UK locations in 7 days

The Results

Total number of UK locations

7

Total number of event staff

10

Number of consumer engagements

7,000+

What We Did

Our team delivered a high-energy campaign that brought MINI’s ‘Big Love’ ethos to life, creating a real sense of community. They brought both enthusiasm and professionalism to every event, earning great feedback from clients, the public, and even Joe Wicks. With around 1,000 guests at each location, the team ensured everything ran smoothly from start to finish.

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How We Did It

We handpicked a close-knit team to travel and work out together, making sure they had great chemistry and were clear on what needed to be done. The team kept the energy high during the workouts and carried that vibe into the meet-and-greet afterward, exceeding all expectations and creating an unforgettable experience.