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Driving Retail Excellence Across Germany for Morphe

From selling and merchandising, through to staff training and brand standards, we supported Morphe across 50 Douglas stores in Germany.

What We Did

Between February and June 2026, we partnered with Morphe to deliver a large-scale retail support programme across Germany, helping maintain brand standards, drive product visibility and support in-store sales performance. Alongside operational support, our teams assisted with counter sales where required, helping maximise customer engagement and ensure a consistent brand presence across every location.

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How We Did It

Over the course of the campaign, our team of 45 trained staff delivered over 180 shifts in 50 Douglas stores across 35 cities nationwide. Through regular store visits, our teams monitored stock levels, replenished drawers, identified delivery issues and reported discrepancies between expected and actual in-store execution. Detailed site reports, including photography and product availability feedback, provided valuable insights into store performance and replenishment needs, while product training for staff helped ensure brand standards were maintained.