FMCG
UK
Most Wanted Wines celebrates a staycation summer across the UK
Most Wanted Wines wanted to reconnect with its customers and promote its new range of canned wines post-lockdown in summer 2021, with Elevate’s help.
Results
2000
Most Wanted Wines samples delivered across the UK in Summer 2021.
500+
Prizes won by excited and passionate consumers that our team reached.
1500+
Cans of Most Wanted Wines sold by our brilliant brand ambassador teams.
What We Did
From pitch to delivery, Elevate supported Most Wanted Wines to safely engage with customers enjoying staycations. Elevate facilitated the entire production, from sourcing the unique Piaggio Ape vehicle to designing and building the eye-catching stand and activities. We also managed all storage and logistics, partnered with bars in perfect locations and, of course, provided the best brand ambassadors to deliver a memorable experience.
How We Did It
The brand travelled across the UK for its ‘On The Run’ campaign, handing out samples, selling products, and offering chances to win exciting prizes across various seaside and urban beach locations. Elevate’s brand ambassadors engaged with customers using photo opportunities, encouraging social media shares, handing out samples, facilitating fun activities and competitions, and selling Most Wanted Wine’s products.
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