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Home > NASCAR – Fan Experience

Bringing Fans Closer to the Action at NASCAR

Delivering engaging, high-energy guest experiences at Speed SZN and the Ambetter Health 400

What We Did

Elevate Global provided dedicated event staffing for two high-profile NASCAR events: the 2024 Speed SZN in Nashville and the Ambetter Health 400 in Atlanta. Our teams, including Team Leads and Brand Ambassadors, managed interactive activities, engaged attendees, and created memorable, family-friendly experiences. From racing simulators and 360 photo booths to live entertainment and giveaways, we brought energy, professionalism, and excitement to every activation.

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How We Did It

For both events, Elevate carefully selected and trained staff to align with NASCAR’s guest experience goals and diversity initiatives. Our team led interactive sessions, facilitated games, welcomed attendees, and supported VIP and garage tour experiences. With close coordination and clear communication between account managers and on-site teams, we ensured seamless execution, enhanced brand engagement, and delivered an unforgettable event experience for fans in both Nashville and Atlanta.