Retail

  • UK

Nespresso

Elevate played a key part of the UK’s largest ‘Always On’ retail demonstration programme, the Nespresso ambassador programme

This programme ran nationwide across multiple store groups, Harrods, Selfridges, John Lewis, House of Fraser, Fenwicks and Currys.

Results

561%

Coffee orders target achieved

647%

Coffee capsule sales target achieved

87%

Score in our mystery shopping experience

What We Did

We recruited a passionate team of Nespresso ambassadors, recruited by city rather than store for a truly mobile workforce thus maximising the compliance instore.

How We Did It

We implemented motivational and reward strategies which included, a five star programme that supported a continuous improvement mind-set and a tool to evaluate performance , an annual conference for team training , rewarding high performance and continuously motivating the team using internal and financial incentives​ , an aspirational tiered ambassador structure which increased retention and ensured ambassadors were paid accordingly for their proven knowledge and skills .

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