Home > Pastiglie Leone – Harrods In Store Tastings

Harrods Launch: Leading in-store tastings for Pastiglie Leone

For several months we provided staff to sample Pastiglie Leone’s variety of sweet treats in Harrods during their launch

The Results

Total Number of Days Live

41

Total Number of Consumer Engagements

28,885

Total Number of Samples Dispatched

Around 20,000

What We Did

The Leone confectionary company has been around since 1857 and has since been a staple in the sweet space. To help Pastiglie Leone increase sales of their range of chocolate and sweets, Elevate Global worked with them on their launch into Harrods campaign, providing staff to run in-store tastings in the prestigious department store for over 3 months.

How We Did It

Our event staff sampled different sweet pastilles, candies, chocolate tablets and more; engaging with customers and providing in-depth product knowledge on the delicious offerings.