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PepsiCo for the Champions League Final

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PepsiCo: A Major Activation for the Champions League Final

Elevate deployed its teams in Munich to support more than 1,500 VIP guests as part of the PepCityhospitality program.

The Results

Total guests supported

1,500+

Total staff mobilised per day

75

Audience positivity score

9/10

What We Did

From 27 May to 1 June 2025, PepsiCo activated its PepCity experience during the UEFA Champions League Final in Munich. To support this highly strategic, multi-site activation, Elevate was appointed by agency Fuse to oversee staff recruitment, training, and daily on-site coordination across all guest touchpoints.

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How We Did It

Over the course of six days, 75 staff members per day were deployed across key operational teams:

• Airport Team: the first point of contact for guests upon arrival in Munich.

• Coach Hosts: escorting guests between the airport, hotels, and event venues, ensuring smooth logistics and clear communication with drivers.

• Hotel Team: managing welcome desks in partner hotels, assisting with check-ins, distributing hospitality passes and welcome gifts.

• Event Team: welcoming and guiding guests across PepCity’s main event sites, providing information and support.

• Wayfinding Team: assisting at the stadium to optimise crowd flow and reinforce wayfinding during match day.

 

Despite some logistical challenges, the coordination was widely praised for its professionalism, positive energy, and overall efficiency.

Credits: Photos courtesy of PepsiCo.

 

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