High impact brand activation at Les Plages Électroniques festival in Cannes
Maximising visibility and consumer engagement in a high-energy festival setting
The Results
Total staff
13
Products sold per minute
2
Total consumer engagements
6,800+
What We Did
We partnered with a global tobacco brand to increase visibility and drive on-site sales during the Plages Électroniques Festival in Cannes. We built a high-performing team of 13 staff, including Event Managers, Team Leaders, and Brand Ambassadors, to manage stands, run product demonstrations, and engage adult consumers throughout the event.
How We Did It
Our recruitment focused on staff with prior experience in similar activations to ensure they were confident with the messaging, regulations, and sales mechanics. This targeted approach enabled the team to reach an impressive average of two product sales per minute, far exceeding expectations. Daily performance was tracked using the Impact tool, allowing for real-time reporting on key KPIs and a clear view of the activation’s commercial success.
