Retail
Global
Home > Pokémon EUIC, NAIC, and World Championships since 2023
Large Scale Staffing Success: Heading up the iconic Pokémon Centers in the UK and US
Supporting the Pokémon Center across major Championships in the UK and US, providing large-scale retail teams that consistently deliver exceptional sales performance and premium guest experiences.
The Results
Total Value of 2024 Sales
Over £2.5m
Total Number of Products Sold in 2024
Over 150k
Total staff deployed globally since 2024
488
What We Did
We manage full retail operations for Pokémon Centers at flagship events including the European International Championships at ExCeL London, the North American International Championships, and the World Championships. Working in partnership with clients such as The Trade Group, our teams oversee every element of the retail environment, with up to 150 staff on peak live days and hundreds of shifts delivered across training, travel, support and setup. Our UK and US teams build the staffing strategy and manage front and back of house, warehouse operations, POS systems, footfall tracking, merchandising teams, and Pokémon-focused training. Across both regions, our event structure ensures precise zone management and smooth inventory and stock flow for some of the largest tournaments ever held.
How We Did It
Large volumes of merchandise arrive before doors open, requiring coordinated warehouse planning, full layout design, and shop floor preparation led by our retail specialists. Throughout each Championship, we adapt quickly, optimising back-of-house routes, scaling teams for peak days, and expanding warehousing support for load-in and load-out. We supply key tech, including Square POS, radios, shelving and digital footfall tracking, enabling efficient sales floor performance. Using Impact, our intelligence platform, we capture data such as consumer engagements, audience demographics and high-performing areas, helping us refine operations and drive strong results event after event. Across every Pokémon Championship, our UK and US teams deliver dependable staffing, seamless execution, and consistently high sales outcomes.
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