FMCG

  • UK

Schweppes – Re-brand Sampling Roadshow

Schweppes_Coca Cola_Retail_Sampling_Supermarket Roadshow_UK_Jun 14-9 (1)

Elevate delivered a targeted nationwide supermarket sampling road-show

Across the key summer months, Elevate took Schweppes on the road on a supermarket roadshow where we visited hundreds of Tesco, Sainsbury’s and Waitrose stores throughout the UK.

The Results

Total Number of Stores Visited

464

Total Number of Staffing Days

1,300

Total Number of Samples Delivered

145,179

What We Did

For the launch of the new re-branded Schweppes beverages, we deployed core teams of event staff to manage the roadshow in experiential space outside of supermarkets, managing everything from stock up-lift, logistics, sampling and coupon redemption.

How We Did It

We are highly selective about who we hire and only choose people who embody the same passion and commitment as our clients. From brand ambassadors and demo specialists to emcees and promotional models, we have what you need to breathe life into your experiential and event marketing campaigns anytime, anywhere.

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