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Home > Škoda – Crufts 2025
Showcasing Škoda at Crufts
Delivering expert staffing to support automotive marketing in a uniquely dog-friendly environment
What We Did
Elevate Global was proud to support Škoda at Crufts, the world’s largest dog show, by providing a skilled team of three Brand Ambassadors to represent the brand and showcase its latest vehicles. Over four days, our staff engaged with attendees, communicated key product features, and supported lead generation efforts to drive interest and sales.
The activation aimed to increase brand awareness, provide live product demonstrations, and gather qualified customer data — all within a high-traffic, family and pet-friendly environment.
How We Did It
Understanding the complexity of automotive products, we selected staff with the confidence, communication skills, and product knowledge needed to explain features clearly and professionally to a diverse audience. Each ambassador was trained to speak knowledgeably about the Škoda vehicle range, ensuring they could answer questions and handle in-depth conversations with potential buyers.
Given the nature of Crufts, our team also had to remain composed and focused amidst constant distractions — including hundreds of dogs in and around the activation space. Their professionalism and adaptability ensured smooth interactions with the public, while also contributing to a successful data capture and strong sales performance over the course of the event.
