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Škoda – Crufts

Showcasing Škoda at Crufts

Delivering expert staffing to support automotive marketing in a uniquely dog-friendly environment

What We Did

For the second year running, Elevate supported Škoda at Crufts by providing a team of trained Brand Ambassadors to represent the brand and showcase its latest vehicles. Across four days, our team engaged attendees, introduced key product features and supported lead generation by encouraging sign-ups and test drive registrations.

The activation focused on raising awareness of Škoda’s family and pet-friendly vehicles while connecting with prospective buyers in a lively consumer environment.

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How We Did It

Elevate selected ambassadors with strong communication skills and a solid understanding of automotive products, ensuring they could confidently introduce vehicle features and answer questions from potential customers. Staff were trained to engage visitors naturally, guide conversations and help identify interested prospects for follow-up.

Working within the energetic atmosphere of Crufts, our team maintained a welcoming and professional presence throughout the activation, creating positive interactions that supported both brand visibility and meaningful lead capture.

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