To help bring this activation to life, Elevate provided 125 Brand Ambassadors across Sky’s sites in the UK, ensuring that every location had the right support to manage the high-energy, high-stakes event. Our team was responsible for guiding participants through the wrapping process, ensuring efficiency and coordination, keeping the atmosphere lively and festive, managing logistics on the ground, from setting up wrapping stations to ensuring everything ran smoothly and ensuring all participants met the criteria for the world record attempt.
