Beauty

  • Italy

Sol de Janeiro – Milan Pop Up

Sol de Janeiro Header

Supporting Sol de Janeiro’s new fragrance launch in Milan

Bringing a vibrant scent to life through expert staffing and seamless execution.

What We Did

Sol de Janeiro partnered with PARTI PRIS to bring a vibrant pop-up experience to Milan, celebrating the launch of their new fragrance in a lively restaurant setting. Despite a tight turnaround, we quickly secured four experienced brand ambassadors.

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Sol de Janeiro

How We Did It

The team took care of guest hosting, product demos, and supported the on-site event manager. When a tablet failed on opening night, one staff member offered her own device, keeping the activation running smoothly without disruption. Over 12 shifts, the campaign delivered a smooth, engaging brand experience that left a lasting impression on guests in Milan, showcasing our team’s adaptability and dedication to every detail.

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