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Elevate collaborates with Amplify on the launch of Stranger Things.

Netflix invited fans to discover the upside down at the Cirque d’Hiver Bouglione, with Stranger Things Festival, from 26 to 29 May 2022.

Results

25

Passionate and excited brand ambassadors welcoming consumers into the pop-up.

10,000+

Energetic consumers that visited the launch event.

4

Days and evenings worked by our skilled team of brand ambassadors.

What We Did

Elevate France was in charge of the entire reception and entertainment facilities to cover the 1,000 square meters of space during the launch party (guests and VIPs) and the 4-day festival (general public). Among the activities offered to the fans, a real immersion in the heart of the 80’s (almost like in the series): cheerleading, roller disco, make-up workshop, challenges at the arcade terminals..

How We Did It

Team management and timing were absolutely crucial in order to meet the schedule of 45-minute sessions. Throughout the event, our team on the ground carried out the following tasks: reception, ticket control and management of ticketing problems, orientation, flow management, presentation and supervision of activities, team management, etc.