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Home > Uber at SXSW 2019

Uber’s electric bike launch at SXSW sparks rider engagement

Elevate Global partnered with ENTER to introduce festival-goers to a smarter, greener way to get around SXSW

The Results

Total visitor demos

500

Total first ride times

250

Total number of event staff

27

What We Did

To support Uber’s launch of its Electric Bikes and dockless scooter-sharing system at SXSW, we partnered with ENTER to provide a team of Brand Ambassadors. These health and fitness enthusiasts engaged with attendees, demonstrating how to unlock bikes via the Uber app, directing them to nearby docking stations, and highlighting the benefits of this convenient, eco-friendly transport option.

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How We Did It

Our team underwent extensive training to ensure in-depth knowledge of both the service and technology. This allowed them to confidently educate and assist festival-goers. Their enthusiasm and expertise encouraged riders to share their experiences on social media, amplifying the reach and impact of the launch beyond SXSW.