Home > Venmo at Coachella 2022

We generated top of mind awareness for Venmo at Coachella 2022

Venmo engaged festival goers at Coachella 2022 with an interactive and meaningful brand experience

The Results

Festival swing riders

3,000+

Total raised for charity

$3,500+

Impressions on social media

500,000+

What We Did

Coachella was the ideal platform for Venmo to engage their core millennial and Gen Z audiences—festival goers looking to have fun and connect with brands that have purpose. Elevate’s role was to help Venmo stand out with a unique, memorable experience that captured the audience’s attention.

How We Did It

Elevate staff activated a “festival within a festival” at Revolve during Coachella, featuring a giant pink carnival swing ride and ticket booth where attendees could take a ride by donating $1 to charity via their Venmo app. The activation created an immersive experience that encouraged festival-goers to interact and spread the excitement through social sharing.