Sport

  • Portugal

World Sevens Football

On the Ground with World Sevens Football in Portugal

Driving awareness and engagement for the World Sevens Football tournament through flyering in Portugal

What We Did

Elevate Global partnered with Underdog Ventures to support the launch of the inaugural World Sevens Football (W7F) tournament, a new seven-a-side women’s competition featuring eight clubs in a grand slam series. Taking place in Estoril, Portugal, the event concluded just before the Women’s Champions League Final, aiming to boost visibility and attendance.

Underdog Venture Team_Sport_Flyering_World Seven Football_Portugal_May 25-18 (2)
Underdog Venture Team_Sport_Flyering_World Seven Football_Portugal_May 25-47

How We Did It

We deployed two teams of ten Brand Ambassadors, each led by an Event Manager, to distribute 3,000 flyers across high-traffic areas including the stadium and Cascais beach. Our ambassadors engaged with the public, encouraged QR code scans, and shared key event details to build excitement, drive digital interaction, and increase awareness of this new women’s football series.

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