Our event staff were trained on the Wrangler collection, including how to direct consumers to shop online via a QR code linked to the brand’s website. Positioned inside and outside the airstream activation space, our team guided visitors through the latest garments on display, managed crowd flow, and maintained a safe, comfortable atmosphere inside the trailer. Guests were also invited to capture the moment via a photo booth inside the trailer, helping to create a shareable memory and deepen their engagement with the brand. Overall, our team helped Wrangler create a stylish, memorable experience for attendees that aligned with both the spirit of the festival and the brand’s retail goals.
