At the UEFA Champions League Final 2025, Elevate Global – an event staffing agency specialising in sports events – brought Mastercard, PlayStation, and PepsiCo to life with skilled teams and reliable delivery.
With 75,000 fans in the stadium and millions watching worldwide, Munich became a global stage for sport and brand engagement. Elevate Global showed how quality staffing makes a real difference to every fan and guest experience.
Trusted by the World’s Leading Brands for Sports Event Staffing
As a specialist sports event staffing agency, Elevate Global supported Mastercard, PlayStation, and PepsiCo with tailored teams and local knowledge. Each activation presented unique challenges and opportunities to create memorable brand moments.
Mastercard
Working alongside Octagon, we staffed over 20 locations for Mastercard’s VIP program. From airport greeters and transport coordinators to stadium venue leads, our team ensured guests felt welcomed and supported at every step.
PlayStation
PlayStation’s activation combined hospitality with fan engagement. Our bilingual staff managed hotel check-ins, welcome party logistics, and stadium coordination on match day. 23 ambassadors maintained smooth guest flow and strong brand presence in a busy environment.
PepsiCo
For PepsiCo’s PepCity programme (produced by Fuse), Elevate Global staffed 75 roles daily over six days. From wayfinding to airport hosts, our team supported over 1,500 VIP guests throughout their journey. Read the full PepsiCo PepCity case study.
Flawless Delivery by a Leading Sports Event Staffing Agency
Supporting several global brands at one of Europe’s most complex sporting events required more than numbers – it demanded flexibility, cultural fluency, and a guest-first mindset.
Elevate Global deployed 125+ staff daily across 10+ zones. With thorough onboarding and live coordination, our multilingual teams kept service smooth and consistent from start to finish.
A Defining Moment for Elevate’s Sports Staffing Team
This project was more than logistics – it proved what a leading sports event staffing agency can deliver.
“This was a landmark moment for Elevate Germany. We delivered across four world-class brands with clarity, care and professionalism. From logistics to guest experience, our teams gave it their all – and the feedback proves it.” – Yasmin Phillips, Business Director, Elevate Germany
The UEFA Champions League Final 2025 confirmed Elevate Global’s role as a reliable partner for complex international sporting activations. We proved we can scale, adapt, and deliver with consistency and energy.
Key Takeaways for Staff at Sports Events
- Great staffing improves every guest experience
- Preparation and training drive results
- Local fluency ensures smooth operations
- Flexibility is essential at large-scale events
- Elevate is the trusted staffing agency for sport events
Conclusion
The Champions League Final 2025 was a milestone for Elevate Global’s sports staffing team. Supporting four major brands with focus, professionalism, and precision, our multilingual UEFA-accredited staff delivered at every touchpoint. The event showed the power of people and the value skilled staffing brings to sports events.
Ready to bring your brand to life at your next global event? Let’s make it happen – contact us.
Photos Produced by Clockwise Film for PepsiCo – used with permission
