BMW Group UK chooses Elevate as its lead staffing partner for 2022

We’re thrilled to announce that BMW Group UK has chosen Elevate as its lead staffing partner for 2022.

The partnership will see us source and provide a wide range of experienced promotional staff, including brand ambassadors and hosts, to some of BMW and MINI’s biggest marketing activations this year. The event portfolio includes Goodwood Festival of Speed, the BMW PGA Championship, Frieze London, and Goodwood Revival.

As the world’s only truly global staffing partner, we are highly experienced in sourcing and training staff for such events, many of which we have already supported in the past. Some of our tasks will include acting as hosts, managing BMW’s shuttle operations at certain events, data capture, and providing logistical support.

Goodwood Festival of Speed will be a key activation; BMW  will be the honoured marque celebrating 50 years since the BMW Motorsport division was first launched. Our ambassadors will play a vital role in promoting the exciting range of M models at arguably the central point of the festival, BMW M at Trackside.  The Stable Yard meanwhile will be dedicated to BMW’s range of all-electric and electrified models including the new BMW i7, the latest version of the brands flagship saloon.

This is not our first time working with BMW. We have already had the pleasure of supporting with other activations over the years, and we can’t wait to get started on this exciting new collection of summer events.

Joe Sheppard, Managing Director of Elevate UK commented “We are thrilled to be representing such a prestigious brand at many exciting events this year. The pitching and planning experience has been a joy to be a part of – the BMW Group UK team and associated partner agencies are a dream to work with.

We also have the benefit of offering our own people some very exciting activations to work on with a great brand, which is a win-win scenario and ensures that we retain the pick of the bunch for summer 22.”At Elevate, our teams are trusted by many of the world’s leading brands. Our thorough vetting and training process supports us in delivering deeper, richer, and more meaningful engagements for clients. We are a people-powered agency that recruits, trains, and deploys premium staff nationwide with a high focus on brand experience, upselling and capturing data. To find out how we can take your campaign to the next level, please contact your local Elevate office.

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