2025 is shaping up to be an exciting year for the event industry, driven by growing expectations for customer engagement and standout experiences. At Elevate Global DACH, we are proud to support some of the world’s most renowned brands with passionate teams dedicated to delivering exceptional brand moments. In this article, discover our insights into this year’s event trends and how they align with our staffing expertise.
1. Beauty and retail: delivering personalized experiences that captivate customers
The beauty and retail sectors continue to thrive in 2025, with brands striving to create immersive, personalized interactions that go beyond traditional shopping. In an increasingly competitive market, customer experience is the key to building loyalty.
At Elevate Global DACH, we’ve been privileged to maintain long-standing collaborations with industry leaders:
- GHD: We continue to support their premium brand activations across Germany, with highly trained beauty experts creating unforgettable moments for customers.
- Rewe: Our staffing services ensure Rewe’s in-store events and seasonal campaigns stand out with exceptional brand ambassadors and hospitality professionals.
- L’Oréal: Our enduring partnership with L’Oréal spans over 15 years, with our beauty experts representing the brand at some of the most prestigious beauty events and product launches.
“In retail and beauty, every customer interaction is a chance to tell a story and create a lasting connection.” – Annabelle, Business Development Director – DACH
Key trend: interactive brand experiences
Consumers today want more than a transaction—they crave an emotional connection. In-store events, pop-ups, and experiential brand activations are essential to foster deeper engagement.
💡 Tip: Invest in staff who embody your brand story and create meaningful interactions that drive customer loyalty.
2. Sports events: leveraging the excitement of major tournaments
Sporting events remain at the forefront of the event industry, offering unmatched opportunities to connect with large, engaged audiences. Sports events are not just about the game—they’re about creating memorable experiences for fans and stakeholders alike.
This year, Elevate Global DACH will play a key role in some of the biggest sporting moments:
- UEFA Champions League Finals with PlayStation: We are excited to support PlayStation during the highly anticipated finals in Germany, delivering premium fan experiences with our talented ambassadors.
“Sports activations are about creating unforgettable memories for fans—our role is to make every interaction count.” – Ali, Account Director
Key trend: enhanced hospitality and fan engagement
Brands are investing heavily in creating premium hospitality spaces and immersive fan zones, where attendees can enjoy exclusive experiences that elevate the overall event.
💡 Tip: Choose versatile event staff who can handle high-pressure environments while delivering impeccable service and ensuring a memorable atmosphere.
3. Elevating every touchpoint with expert staffing solutions
The success of an event lies in its people. Organizers now understand that the event staff plays a crucial role in shaping the overall brand perception.
At Elevate Global DACH, we prioritize human connection by equipping our brand ambassadors with the skills to not only welcome guests but also create meaningful and impactful interactions.
“Behind every great event is a well-prepared team that connects authentically with the audience and represents the brand with excellence.” – Lizzie, Staffing Director
Key trend: continuous training and upskilling
In 2025, well-trained staff who can seamlessly adapt to various roles and scenarios will be a must-have. We’re investing even more in upskilling our teams to ensure they meet and exceed client expectations.
“Training is not just a step in the process—it’s how we ensure consistency and excellence across every event.” – Julie, Managing Director, France & Germany
Conclusion: a year of challenges and opportunities
2025 presents exciting opportunities for brands looking to stand out with immersive and impactful events. By focusing on skilled event teams who can embody the brand and foster authentic connections, companies can create unforgettable moments and strengthen their market presence.
At Elevate Global DACH, we’re ready to embrace these opportunities alongside our partners and continue redefining the customer experience. Stay tuned for our upcoming projects and be part of incredible events with us throughout the year!
- Elevate Global
