EURO 2024 has finally wrapped up in Germany. At Elevate Global, we’re reflecting on our time working alongside major sponsors to create unforgettable experiences for fans. Our event staff had the pleasure of bringing vibrant and interactive fan zones and stadium activities to life. All across Germany, our team ensured that every moment was memorable for spectators. Here’s an overview of what we did for our six clients: Visit Qatar, BYD, Hisense, Booking.com, CocaCola, and Unilever.
Visit Qatar: A Cultural Journey Through Fan Engagement
Firstly, at the heart of Visit Qatar’s stand, attendees were transported to the vibrant and exotic destination of Qatar. Fans immersed themselves in the stunning landscapes and cultural heritage of Qatar through state-of-the-art VR experiences. They can also engaged in fun activities like volley football. Additionally, a dedicated area offered traditional Arabic coffee, tea, and dates. All of this was served by (of course) our friendly brand ambassadors; providing a taste of Qatar’s renowned hospitality.
BYD: Showcasing Innovation and Fun
Additionally, BYD’s presence at EURO 2024 was all about showcasing their cutting-edge vehicles. At their activation, our staff worked hard to provide a fun, engaging experience for all fans. Attendees had the exclusive opportunity to explore BYD’s latest car models up close, marvelling at their features and innovations. To add to the excitement, interactive games like foosball were available; along with the distribution of exciting BYD-branded goodies. One thing for sure, there was something for everyone.
Hisense: Celebrating Technology and Interaction
Similarly, Hisense captivated fans with a blend of technology and entertainment. Their fan zone featured demonstrations of the latest Hisense products and innovations, allowing fans to experience the technology firsthand. To add an element of fun and competition, interactive ball games were organised. Here, fans could participate and win rewards, making brand engagement enjoyable and memorable.
Booking.com: Comfort and Fun for All Spectators
Moreover, Booking.com aimed to provide a seamless and enjoyable experience for all spectators, combining comfort with interactive fun. Relaxation zones were set up, offering comfortable areas where fans could unwind, and recharge their batteries. In addition, a variety of attractive activities were organized. This included the distribution of Booking.com gifts and interactive games. Our event staff were responsible for ensuring that fans were entertained and comfortable throughout the event.
Coca-Cola (Octagon): Ultimate VVIP Experience
Coca-Cola, through our partnership with Octagon, we designed an ultimate VVIP program for employees, executives, and Coca-Cola contest winners. This hospitality-focused program included welcoming at the airport, escorting attendees to their hotel, and accompanying them to the stadiums. All in all, it was truly a VIP experience at every stage.
Unilever (Wasserman): Exclusive VIP Program
Lastly, Unilever, in collaboration with Wasserman, implemented an exclusive chaperone program. This involved guiding VIPs during the matches, exclusively within the stadiums, as well as during the training sessions of select teams. This program, aimed at contest winners, provided a unique and privileged experience.
In summary, throughout each stadium and fan zone, our goal was to create positive human connections and lasting memories. We were delighted to entertain so many football fans at EURO 2024 across Germany. Our event staff did what they do best; engaging with the public and delivering memorable brand experiences. From immersive cultural journeys to interactive games, our event staff were committed to making the Euros a spectacular celebration for everyone involved.
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