Top 5 characteristics of a successful brand ambassador

Brand Ambassador Advice

  • Elevate Staffing
  • 6 May 2024
  • 4 Min Read

Telling stories will always be one of the most effective ways of building meaningful connections, and brand ambassadors are an integral part of helping companies to do that.

Brand storytelling can both strengthen existing customer relationships and create new ones, all through the power of building emotional connections. Without those, it’s almost impossible to stand out within an increasingly crowded marketplace, especially online where new names and products appear on the daily.

This is where brand ambassadors are worth their weight in gold. They act as the face of a company, helping them to tell their story with passion and enthusiasm. It’s a pretty important role to have but – as with many things – with great power comes great responsibility.

So, what are the top 5 characteristics every successful brand ambassador should have?

Natural leadership and communication 

Brand ambassadors best express their passion through communication, so they must be able to connect with audiences confidently and authentically. Not only does this require the right words, but they must also think about body language and tone of voice. Authenticity is key here, as this is what will encourage prospective customers to trust the product and brand.

Knowing how to start and hold a conversation is also extremely important, which will involve showing interest in others, actively listening, and reacting accordingly.


How a brand ambassador behaves will reflect on the organisation they’re representing, so they must uphold a positive image and echo the same ethos as the brand at all times.

This means being reliable, having strong self-leadership skills, and knowing how to handle many different situations. When working at public and private events, things don’t always go to plan, which is why brand ambassadors must feel prepared to respond accordingly.

Marketing-first mindset

While a degree in marketing certainly isn’t required to become a brand ambassador, a basic understanding can be very useful.

Recognising key objectives and how those fit and complement a company’s wider marketing strategy is what makes a good ambassador great, especially with the value of social media in today’s digital world.

A systematic approach

Appropriate communication skills may be a vital characteristic for any brand ambassador, but it’s also just as important to have a systematic mindset.

Event reporting technology has improved dramatically over the last few years, providing brands with more comprehensive insights into their activations. As part of this, brand ambassadors must also be able to use these systems regularly to report back to clients and react to feedback accordingly.


Turning up to the right place at the right time is one thing, but it takes more than that to be a reliable brand ambassador.

Good time management, organised communication with other team members, and completing agreed tasks according to instructions are all fundamental to succeeding in a role like this.

Register your interest in becoming an Elevate brand ambassador

Elevate is an award-winning staffing agency that works with some of the biggest brands in sports, technology, alcohol, health and more, delivering unforgettable experiences to audiences across the world, but we couldn’t do this without our global network of ambassadors who bring our events to life.

From pop-up stores and roadshows to conferences and festivals, we work at the most exclusive events in some of the most exciting locations.

Are you interested in becoming a brand ambassador? We’re looking to add new talent to our global network across multiple areas including promotional staff, retail experience staff, corporate event staff, hospitality staff, logistics experts, actors, baristas, make-up artists, mixologists, and more. To register your interest, please visit our staff portal.

  • Elevate Global