We are thrilled to announce we have expanded our European market presence to reflect accelerated growth for the business in the region. We have opened three new offices in Germany, France and Austria, to provide brands and partners with greater opportunities to create and deliver multi-market European experiences and events, activated at a local level.
We have also made three key senior appointments to lead the regions.
Elevate Germany will be led by newly promoted Managing Director, Sarah Wangler. Wangler brings over twelve years’ expertise in the experience and events industry, most recently leading Promotion for You, a market-leader in creating retail activations for beauty brands acquired by Elevate in 2021. Germany’s current Managing Director, Jonas Willuhm, is stepping into the role of Global Chief Growth Officer to oversee the business’ global growth ambitions.
Julie Reed becomes Managing Director for Elevate France, who previously ran staffing agency Experience Engine, as well as gaining a variety of Events and Staffing experience at a senior level at Kreate, Tribe and Kru Live. We have also appointed ex-Kru Live Operations Director, Ingrid Windisch as Managing Director for Elevate Austria. Both have the remit to expand the roster of in-market clients with global experience portfolios.
The expansion of the business follows a successful pivot to virtual experience creation at the start of the pandemic. This along with a robust investment in Elevate’s people, processes, data and technology platforms, is resulting in new ways for clients to measure value and ultimately ROI for experiences.
The new business divisions across Europe leverage innovation and creativity from a diverse talent pool of brand ambassadors in-market and ensure cultural relevance for the world’s biggest and most exciting brands is maintained at a local level.
Our CEO, Ed Wood, says: “As we look forward to the gradual re-opening of live events and brand experiences in Europe, there is a very palpable excitement both within the business and our clients to deliver events and experiences. Elevate is expanding internationally at pace to meet our clients’ demand for cross-territory activation, as soon as they can safely do so. World-class talents Sarah, Julie and Ingrid will be key to unlocking that success.”
COO, Carina Filek, adds: “Appetite for experiences has only grown as people have hunkered down at home. Now is the time to seize on this huge opportunity, and it’s clear that the market recognises this. What’s more, as we grow our geographical presence to better service our clients, we are also able to mobilise more people into work and offer international job and exchange opportunities for our team members.”
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