Retail spaces offer a powerful way to connect brands with their audiences, transforming everyday shopping into memorable, impactful experiences.
At Elevate Global US, we provide skilled retail staff and deliver activations that drive sales and enhance the customer journey for leading retailers. From in-store tastings to pop-ups and community activations, we’ve helped some of the world’s most recognized brands bring their experiences to life.
Beyond staffing solutions, we’re also able to measure the success of these activations. Using our brand intelligence platform, Impact, we can track metrics like customer engagement, peak periods, and sales performance, delivering actionable insights that help refine campaigns and maximize results. Here’s a look at some of our most compelling retail projects:
1. Target Stores: In-Store Promotions for XFCTR
Target, one of the US’s most recognisable retailers, offers the perfect stage for engaging in-store promotions. We support XFCTR in running activations at 400 Target locations across 48 states, helping drive brand awareness and boost sales. On peak weekends, our team manage up to 800 activation days, bringing products to life for shoppers nationwide.
Our Brand Ambassadors bring products to life through engaging, interactive experiences that help customers discover new items while driving brand awareness and sales. Each activation is designed to reflect Target’s community-focused ethos, leaving a lasting impression on shoppers. Using Impact, we’ve been able to track key performance metrics, providing insights on peak engagement times, optimising staffing schedules, and refining operations for maximum impact.
2. Rockefeller Center: Man City Pop-Up Store
During Manchester City’s US pre-season tour, stichd’s pop-up store at the iconic Rockefeller Center in New York City was buzzing with excitement. Our Brand Ambassadors played a crucial role in this activation, driving merchandise sales and engaging with football fans visiting the pop-up.
From sharing product knowledge to creating memorable customer interactions. Our team ensured that fans left with both souvenirs and a fantastic brand experience.
3. Amazon Fresh: Community Activations Nationwide
In 2023, we teamed up with Boom Ventures to support Amazon Fresh as it expanded across the US. Over several months and in nine states, our Brand Ambassadors led community activations to showcase the store and highlight its newest products.
From showcasing cutting-edge tech to engaging customers with samples and demonstrations, our Brand Ambassadors have been instrumental in creating buzz around the brand and driving footfall to their stores. Using our Impact tool, during the first few months, we tracked campaign performance driving key metrics like over 11,000 products sampled, around 13,000 premiums and coupons distributed and 6,600 consumer engagements. Due to the success of this campaign, this program has expanded and continued throughout this year.
4. Pokémon Championships: North America International & World Events
Elevate partnered with The Trade Group (TTG) to deliver large-scale retail staffing success at the Pokémon North America International Championships in New Orleans and the World Championships in Honolulu. Building on our previous work in London and Columbus, our team supported retail operations for over 14,000 attendees, deploying more than 250 staff across both events.
Our Senior Event Managers, Assistant Managers, and Brand Ambassadors oversaw every stage of the retail experience – from engaging guests and managing queues to maintaining product displays and ensuring efficient stock flow. Using tech-enabled solutions like Square POS systems and foot traffic tracking, we streamlined operations and boosted performance, contributing to total merchandise sales of $7.5M.
Looking ahead: Expanding our Retail reach
We’re proud to have partnered with such incredible retailers and brands, turning retail spaces into destinations that delight and engage. From in-store tastings to immersive pop-ups, our work continues to drive results for our clients.
We’re looking forward to what’s ahead and are already supporting leading retailers worldwide this festive season and beyond. If you want skilled event staff to bring your next retail activation to life, get in touch – we’d love to help!
Contact us today and discover how we can help you create unforgettable in-store experiences.
Originally published November 2024. Updated October 2025 to include new US retail partnerships and insights.
