At Elevate Global, we believe brand experiences should be memorable, measurable, and meaningful. That’s why, in 2022, we launched Impact – our proprietary brand intelligence platform that’s revolutionizing how event data is captured, visualized, and leveraged to drive smarter marketing strategies.
We’re excited to announce that Impact version 4 is now live. This latest update takes everything brands love about Impact – real-time insights, powerful event tracking, and actionable reporting – and makes it faster, smarter, and more customizable than ever before.
Impact V4 is more than just a platform, it’s your command center for brand experiences. We’ve designed this update to deliver event measurement tools that fit your unique needs. With an expansive KPI library, smarter dashboards, and an intuitive user interface, Impact V4 helps you measure what matters most – in real time.
So, what’s new in Impact V4?
Improved Speed & More Intuitive UX
We’ve rebuilt the platform for speed, making navigation smoother and responses faster – so you can get to the insights you need, when you need them. Whether you’re on the ground or reporting back to stakeholders, everything flows better. With layer-one filter control, you’re able to manipulate data views and see more of what you want to see.
V4 also comes with improved integrations like inventory and stock management, voice forms, and tally counts, giving you better insights right from your dashboard.
Advanced Photo Capabilities
Photos are a powerful way to tell a story – and now Impact V4 gives you even more ways to use them. We’ve included options such as rapid load, videos, and a mass export function; meaning you can save down in bulk any photos or videos provided to you by our Brand Ambassadors during the campaign. With the option to also like your favourite pictures, this will guarantee we use them in your report to bring the story to life.
Greater Customisation, Your Way
We know every campaign is different – that’s why V4 offers new filter and grouping capabilities, allowing you to compare KPIs side by side and uncover trends and insights.
Whether you want to track performance against a previous date, a project average, or your own custom benchmark, Impact gives you the flexibility to do that. With our colour-coded indicators, insights are made crystal clear:
🟢 Green shows you’re above target
🟣 Purple is neutral
🔴 Red shows you’re below expectations
If needed, we can even help you set benchmarks using our extensive historical data from thousands of events and data points.
Automated Reporting Made Simple
Impact V4 lets you access post-event reports faster than ever. With V4’s new daily report selector and end-of-campaign reporting tools, you can automatically generate a report showing a campaign overview. This consists of a summary showing estimated footfall, number of engagements and event success score – all compared to the previous day. The reports are quick to share, easy to digest and built for action.
Compliance & Staffing Tracking
For clients using Impact to support staffing, compliance tracking has never been easier. You can now monitor attendance, performance, and adherence to campaign standards, all in one place.
Ready to See the Impact for Yourself?
Whether you’re a brand aiming to boost event ROI or an agency looking for smarter performance tracking, Impact V4 provides the data clarity and confidence to make every experience count. Explore Impact today.
