Retail

  • US

Las Vegas Collab Party: A&F and McLaren

mclaren and abercrombie and fitch party las vegas

Fueling the Abercrombie & Fitch x McLaren Launch Party in Las Vegas

During the Las Vegas Grand Prix, Abercrombie & Fitch teamed up with McLaren Racing to launch their exclusive Abercrombie x McLaren collaboration.

What We Did

To celebrate their new collaboration, Abercrombie and Fitch hosted a party with McLaren at their store in the Fashion Show Mall in Las Vegas. This event featured a McLaren Formula 1 replica car and a meet-and-greet with McLaren driver Oscar Piastri. Elevate Global was asked to support the event with a team of fun, high-energy Brand Ambassadors.

mclaren and abercrombie and fitch party las vegas
mclaren and abercrombie and fitch party las vegas

How We Did It

Our Brand Ambassadors ensured the event ran smoothly, creating a vibrant, welcoming atmosphere for attendees: Some of their responsibilites included queue management, guest check-in and helping guests capture photos of the activation.With a focus on maintaining energy and efficiency, our team worked closely with store staff and McLaren representatives to ensure guests had a flawless experience.

Recent case studies

Sports

F1 x Events House: eBay

View case study


Sports

F1 x Events House: LEGO

View case study


Sports

Events House x F1: eBay + Lego

View case study


FMCG

MexTour – Salud Sampling

View case study


Sports

FIFA Club World Cup East Coast Tour

View case study


Sports

UEFA Champions League Final 2025

View case study



Drag

Drag