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Elevate supports Amazon Fresh retail and community event initiatives

Bringing local communities closer to Amazon Fresh

The Results

Total consumer engagements

6.6k

Total samples distributed

11.7k

Total coupons distributed

9k

What we did

In May 2023, Elevate partnered with Boom Ventures to support Amazon Fresh retail and community events, spanning across 9 locations. The primary objective of the campaign was to raise awareness among local communities about the newly introduced Amazon Fresh stores, including information on local store prices and offers.

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How we did it

Elevate staff played a key role in engaging with the community and distributing Amazon Fresh premiums. Their focus was on communicating the key brand attributes of Amazon Fresh: Food (fresh), Value (special offers/low prices), and Convenience.