Home > Anheuser-Busch – Costco Sampling Tour

Elevate partnered with 360 Agency for an annual program of Wet sampling of various Anheuser-Busch products.

Our team sampled these drinks at Total Wine & More and Costco locations across California, Nevada, and Arizona.

The Results

Demos done annually

Approx 1,500

Total number of staffing hours

5,200

Samples distributed annually

Over 75,000

What We Did

Elevate Global provided brand ambassadors experienced with alcohol promotions, ensuring they embodied the personality of the brands and could effectively educate consumers on the various products.

How We Did It

Our brand intelligence platform, Impact, was utilized to capture data and photos daily from the field. Our team managed communication with the stores, order confirmations, staff schedules, and shipments of materials to staff.