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International staffing for Aramco activations at Formula 1

Elevate Global partnered with staffing agencies to ensure success at Aramco’s brand activations taking place at Formula 1 events in Japan and Shanghai

What We Did

Aramco, one of the world’s largest integrated energy and chemical companies, is a global sponsor at the 2024 Formula 1. Elevate Global UK partnered with agencies in Japan and China to provide five event staff for Aramco’s “Fuel the Future” pop-up activation at the F1 Japanese and Shanghai Grand Prix. Three of our promotional staff were positioned in the Fan Zone, and two were stationed at the premium Paddock Club.

Aramco Formula 1 Fan Zone Paddock Club Japan

How We Did It

Both of Aramco’s activations featured an AR experience that our promotional staff guided guests through, offering an immersive experience. Guests also had the chance to win a prize at the Paddock Club. Our client, Crunch Communications, praised our team’s efforts, saying, “Your professionalism, great attitude and timing has been amazing this weekend, so 10/10 feedback from my side”.