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Bank of America Returns to the Boston Marathon
Delivering a second year of high-impact fan engagement across Expo, Fan Fest and city-wide activations
What We Did
For a second consecutive year, we supported Bank of America’s presence at the Boston Marathon, delivering a scaled, multi-location activation across the Expo, Fan Fest and key city venues.
Our team of 40+ Brand Ambassadors and Team Leaders managed a wide range of responsibilities—from guiding attendees through immersive installations and facilitating charity-led engagement moments, to operating high-energy game environments and overseeing premium distribution.
We supported key experiences including interactive video walls, cheer sign stations, photo opportunities, and large-scale fan engagement zones, ensuring every touchpoint ran smoothly while maintaining a consistent, premium brand presence.
How We Did It
Success came from combining detailed operational planning with confident, people-first delivery on the ground.
Our teams were trained to manage high footfall environments, adapt to live event conditions, and create engaging, positive interactions at scale. From controlling participant flow and managing queues to driving engagement with activations and supporting charitable initiatives, every role contributed to a seamless experience.
By focusing on real human moments—conversations, reactions, and shared energy—we helped transform a large-scale sponsorship into something personal, ensuring every interaction added value to both the brand and the audience.
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