Home > Bodyarmor – Nationwide Sampling

Fueling BODYARMOR’s multi-market sampling campaigns

Bringing hydration and brand buzz to festivals, beaches, and sporting events across the U.S.

The Results: South Padre Island, TX

Total live days

4

Total estimated footfall

7,595

Total consumer engagements

3,576

What We Did

In collaboration with Grit Mktg, Elevate Global executed a robust national sampling program aimed at driving awareness of BODYARMOR and BODYARMOR Flash IV. The campaign spanned high-traffic moments across the country, including Calle Ocho in Miami, beachside concerts in South Padre Island, sports tournaments in Tampa and Las Vegas, and the RBC Heritage PGA Tour event in Hilton Head. From guerrilla-style handouts to immersive brand activations with photo ops and giveaways, our teams helped BODYARMOR make a splash in key consumer markets and drive product into the hands of target audiences at scale.

How We Did It

Deploying bilingual promotional staff, our team was on the ground offering samples, sharing brand messaging, and creating moments worth capturing. Sampling Models brought energy and approachability to festival crowds, encouraging interaction and photo opportunities. Behind the scenes, our Production Assistants handled logistics – lifting and restocking cases of product, setting up branded trusses, tents, coolers, and signage, and ensuring everything ran smoothly from load-in to load-out.