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Motive x Pepsi Bottle Lotto Summer Tour
Elevate supported Motive with brand ambassadors for Pepsi’s interactive mobile tour across seven US cities.
The Results:
Total Staff
80+
Avg. Success Score
4.6/5
Cities Toured
7
What We Did
Motive needed a staffing partner to support Pepsi’s Bottle Lotto Summer Tour, an interactive mobile tour designed to drive product trial and brand awareness across the US. Kicking off at Pepsi’s headquarters in Purchase, New York, the tour travelled across seven cities, stopping at a range of high-footfall locations and events. Elevate provided teams of brand ambassadors and team leads to engage consumers, support product sampling and help deliver an interactive experience built around the Bottle Lotto sweepstakes.
How We Did It
Across eight event days, Elevate deployed more than 80 staff, with teams tailored to the requirements of each tour stop. Brand ambassadors managed poured sampling, distributed prize codes and guided consumers through the interactive “Vault” game on iPads to reveal their prizes. The team also supported prize distribution, a branded photo opportunity and engagement across the wider activation footprint, helping Motive deliver a consistent and engaging consumer experience as the mobile tour travelled from city to city.
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