CBS and Paramount+ at the Super Bowl

We put CBS Sports & Paramount + at the heart of the 2023 Super bowl Experience

Results

1M+

Impressions

50,000+

Fan engagements

4.8

Average event score across all days

Elevate Challenge

Securing a large footprint in the Superbowl fan fest doesnt garentee you high volumes of fan engagement. CBS & Paramount needed to create a experience fans wanted to interact with yet promote IP within their portfolio

Elevate Experience

Elevate staff activated a ‘Price is Right’ game style experience for guest during the Fan Fest in Downtown Phoenix. We creared teams of fans. to compete with other guests to win some awesome prices in a large 30 x30 footprint at the heart of the fan fest. We engaged fans with multiple interactive games/elements- Price is Right, Plinko, Clif Hanger, App Demos, related to CBS and Paramount+ IP.