Home > CBS and Paramount+ at the Super Bowl

We put CBS Sports & Paramount+ at the heart of the 2023 Super Bowl experience

Results

1M+

Impressions

50,000+

Fan engagements

4.8

Average event score across all days

What we did

Elevate partnered with Boom Ventures to create an engaging ‘Price is Right’ game experience at Fan Fest in Downtown Phoenix. Fan teams had the opportunity to participate in interactive games, fostering a strong brand connection for CBS & Paramount.

How we did it

To achieve CBS & Paramount’s goal of captivating fans and promoting their intellectual property, Elevate’s team designed a ‘Price is Right’ game-style experience within a spacious 30 x 30 area at the heart of the event. We offered enticing prizes to add excitement and engaged the audience with multiple interactive games related to CBS and Paramount+ IP, like Plinko, Cliff Hanger, and App Demos.