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Delivering multi-brand activations at CES since 2016

Supporting global technology brands at the world’s leading innovation showcase.

Sambo A&T 2026 IMPACT Results

Audience positivity score

9.5/10

Average engagement time

6-10 min

Average event success score

4/5

What We Did

Elevate has supported brand activations at CES in Las Vegas since 2016, providing experienced event teams for global technology companies, agency partners and emerging innovators, including Samsung, Yahoo, Facebook, now Meta, Razer, DuRoBo and Sambo A&T.

Since 2018 alone, we have delivered 20 CES activations for 14 clients, providing more than 160 staff across 675 shifts. Our Brand Ambassadors, hosts, Team Leaders, Event Managers and technical Product Specialists have supported check-in, wayfinding, meeting suites, product demonstrations, lead collection and attendee engagement.

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How We Did It

Every CES activation requires a different approach, from explaining complex technology and delivering live demonstrations to managing guest journeys across multiple Las Vegas venues. We recruit each team around the brand, product and environment, supported by role-specific briefings, product training and experienced onsite leadership.

This approach has supported everything from smaller exhibition booths to multi-space programmes. At CES 2020, our teams delivered more than 400 AR and VR demonstrations and contributed to over 2,600 guest interactions across Facebook’s wider event footprint. In 2026, we coordinated teams across five separate client activations, supported by additional backup coverage to protect delivery.