Brand Ambassadors arrived early to set up branded coffee cooler carts, greet customers with fresh coffee samples and manage traffic flow around demo areas, while handling ice pickup, inventory tracking and maintaining a polished footprint. Working closely with Microsoft demo leads, they shared La Colombe flavor insights and supported seamless customer journeys around the Copilot experience. From Union Square in Manhattan to San Diego, Miami Beach and Minneapolis, the activation demonstrated how thoughtful hospitality can elevate tech demos, drive engagement and build lasting consumer connections at scale.
