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Elevate partnered with Electronic Arts for its annual three-day gaming festival

For several years we have partnered with EA, recruiting and managing their event teams including brand ambassadors and gaming specialists to showcase the latest products with a high-quality guest experience.

Results

Total brand ambassadors on-site

135+

Total hours worked

4,300+

What We Did

The EA Fan Fest required over 135 staff a day, including greeters, game demonstrators, costumed characters and event production team members. We also ensured to continually measure event success through Elevate Impact, facilitating daily reporting to monitor engagements and products sold.

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How We Did It

Our team of staff ensured to not only consult our already strong database of tech experts, but also work to recruit new teams of BAs that each have a passion for gaming and product demonstrations. On-site training was provided for all brand ambassadors, alongside continuous feedback.