Home > Live Nation at Tortuga Music Festival 2024

Xyzal (Allergy 24) shines with interactive Tortuga Music Festival pop-up

Elevate Global x Live Nation create a memorable experience for festival fans in Fort Lauderdale

The Results

Total Staff Hired:

4

Total Branded Premiums Distributed:

500+

Total Brand Engagements:

700+

What We Did

Elevate Global partnered with Live Nation to represent Xyzal (Allergy 24) at the Tortuga Music Festival in Fort Lauderdale, FL. Our team of four Brand Ambassadors successfully engaged over 700 festival-goers, drawing them into the Xyzal activation footprint. The activation featured interactive experiences and photo opportunities, alongside giveaways of branded items such as hair clips, headbands, and sunglasses. Fans participated in Plinko for a chance to win bandanas or Amazon gift cards, enhancing their festival experience.

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How We Did It

Elevate Global’s Brand Ambassadors were hard at work managing line capacity, tracking attendance and sharing brand knowledge, while facilitating the interactive ‘Nigel’s Wall of Wisdom’ and photo opportunities. The Premium Distribution Manager handled inventory, monitored distribution, and encouraged fans to follow Xyzal’s TikTok and Instagram platforms in order to participate in the Plinko game and win prizes. By providing professional and knowledgeable staff, our team created a smooth and engaging experience for festival-goers, distributing over 500 branded items and capturing valuable customer interactions.