Home > Home Depot – ‘Retool Your School’

Elevate's Triple Play Scores Big at College Basketball Fan Fest Series

Driving awareness for Home Depot’s ‘Retool Your School’ initiative at 3 college basketball division tournaments in Baltimore, Birmingham, and Norfolk.

The Results

Total number of staff

19

Total branded items distributed

10,000+

Total brand engagements

8,000+

What We Did

Elevate scored a slam dunk in this triple series of fan fest basketball conventions featuring three different divisions (CIAA, SWAC, MEAC) representing teams from Historically Black Colleges and Universities (HBCUs). Elevate staff were kept on their toes, overseeing this interactive pop-up in the heart of the action, driving awareness for the 15th anniversary of Home Depot’s initiative ‘Retool Your School’, which offers grants for HBCUs to beautify and revitalize their campuses.

How We Did It

Over the course of 3 weekend tournaments across 3 states, our Brand Ambassadors rose to this enormous task engaging with thousands of excited fans and providing an in-depth look into the initiative. Handing out over 10,000 branded t-shirts, buttons, and totes, managing photo opportunities in the 360 Photo Booth, and encouraging guests to try a few rounds at the ‘Pop A Shot’ stations, Team Elevate achieved extraordinary results with expertise and agility.