FIFA Club World Cup East Coast Tour with C11 Marketing
Elevate powered high-energy fan activations across Miami, NYC, Atlanta, and more during Puma’s Club World Cup East Coast Tour.
The Results:
Total Staff
42
Total Shifts
60+
Total Cities Visited
10
What We Did
Our team delivered premium fan engagement across a multi-city tour, handling everything from set-up and tear-down to interactive activations. Highlights included supporting stations such as the 360 Camera, Panna Cage, Lounge Games, Art & Chess Zones, and the now-famous Washer/Dryer Kicker challenge. Ambassadors also managed registration, guided fans through activities, and captured content to amplify the experience.
How We Did It
We partnered with C11 Marketing to recruit athletic, engaging ambassadors who could represent Puma and FIFA with energy and professionalism. Staff were briefed to manage diverse fan groups, assist with tech-enabled activations, and maintain a seamless flow across busy malls and sports hubs. With strong leadership and hands-on execution, we ensured every touchpoint felt premium, inclusive, and aligned with the excitement of global football culture.
