Delivering premium staffing support for Hankook at two back-to-back Formula E activations.
The Results:
Total live days
5
Total estimated footfall
2,600+
Total staff on-site
20+
What We Did
Elevate partnered with E.STYLE LMC to support Hankook Tire’s presence at Formula E in Miami, delivering seamless staffing across two unique locations: a beachfront fan engagement zone and the Homestead-Miami Speedway. Our teams were responsible for bringing the brand to life through interactive activities, product demos, and high-energy guest engagement at the world’s premiere electric racing series.
How We Did It
Across five days, we deployed 20+ staff across both sites, managing everything from guest welcome to prize distribution, game zone moderation, and logistics. With a diverse, engaging team selected to match the brand’s image, this talented crew created a smooth experience for fans and partners alike. Key roles included brand ambassadors, runners, and promo models, all trained to deliver top-tier service in a dynamic, high-traffic setting.
